Company Name: Disney
Job Responsibilities: Sr. Manager
Salary: $20-30/Hour
Location: Jackson, USA
Educational Requirements: Bachelor's Degree
Summary Of Work:
We Are Seeking An SEO And Audience Development Manager To Join ABC Television Stations, A Division Within Disney Media Entertainment Distribution Of The Walt Disney Company. This Person Will Work Closely With Content, Digital And Marketing Leaders Across 8 OTV Markets As Well As External Media Agencies In The Paid Search Campaigns Division.
This Position Will Collaborate With Editorial Content Creators, Digital Marketers And Content Strategists, Product Managers, Engineering And Development Teams And Other Internal Stakeholders To Ensure The Highest Level Of ABC OTV Content Discovery In Search. This Position Will Work With These Teams To Maximize And Optimize Traffic And Revenue Generated From Organic And Paid Search For Our Own Digital And Streaming Content. You Will Find And Develop New Forms Of Application Testing And Learning Technologies That Will Help You Maintain A Competitive Edge. You Will Monitor Organic And Paid Search Reporting Data For Supported Businesses To Ensure Accuracy And Share Performance With Executives And Teams.
The Successful Candidate Will Bring Significant Real-World Experience In Editorial And Technical SEO. They Must Be Able To Effectively Manage Projects, Have Exceptional Organizational Skills And Deliver Results.
Responsibilities:
- Develop, Lead And Manage The Overall SEO Content Strategy For The ABC TV Stations Digital Content Platforms And Other Related Websites. Conduct Technical, Keyword And Link Research To Identify And Address Additional Cross-Platform Content Engagement Opportunities
- May Communicate SEO Efforts With Station Management And Other Business Teams, Including The Product Development Team And Collaborate With Station News, Digital, Research And Marketing Teams To Ensure Continued Success, Further Growth And Find New Audiences.
- Act As A Search Engine Marketing Expert And Effectively Link Marketing Kpis And Paid Search Initiatives And Monitor Keyword Rankings/Trends In Each Of Our Markets For News Events, Current And Trending News Topics, As Well As Timeless And Original Stories.
- Make Editorial Content Recommendations Based On Analysis Through Adobe Analytics, Google Ads Manager And Other Performance Tracking Tools To Track, Measure And Grow Website Traffic On Each Of Our Station's Digital Content Platforms.
Main Qualifications:
- Minimum Of 5 Years In Technical And On-Site SEO For A High-Volume Website Publisher Providing Bulk Content SEO Solutions.
- Experience In Data Analysis And Statistics With The Ability To Drive Real Traffic Growth Through Actionable Insights
- Good Working Knowledge Of Google Search Console And Other SEO Tools Such As Searchmetrics, Deepcrawl, Screaming Frog And/Or Moz
- Strong SEO Copywriting Skills
- Expert Level Experience With Web Analytics / SEO Tools
- Clear And Effective Written And Verbal Communication Skills And The Ability To Interact With All Levels Of Stakeholders And Technical Resources
- Excellent Organizational And Time Management Skills And The Ability To Multi-Task
- Strong Knowledge Of Microsoft Excel (Capable Of Performing Complex Functions) And Powerpoint
Preferred Qualifications:
- Editorial Experience
- Content Creation Experience
- Knowledge Of The Local Media Environment
